Kartar Singh is a milkman from Haryana. He has 20 buffaloes.
The buffaloes are of a very rare breed and yield a rich bounty of milk. Kartar
milks the buffaloes twice a day. He collects the milk and gives it back to the
buffaloes as fodder. This process repeats itself every day.
Kartar is working very hard. He spends a lot of his
productive hours in milking the buffaloes, collecting the milk and feeding the
buffaloes every day.
In terms of output too, you would see that a large quantity
of milk is getting collected and consumed every day.
Thus you would see that there is a lot of input and output. Would
you be able to say that Kartar is being productive? How do your measure his productivity?
Quite often we experience the same at our workplace. We spend
a lot of time collecting, collating, formatting and storing voluminous data
that is never used by anybody. We undertake several projects that take up a lot
of time and effort but fail to yield the desired outcome.
As managers, we need to adopt an outcome based work culture
that boosts productivity at the workplace. Before engaging our team in any
activity we need to assess the impact of that activity. It might be useful to
ask yourself a few questions.
·
Why
are we doing this?
·
What
is the benefit of doing this work?
·
Does
this add the required value?
·
Does
the value so derived outweigh the cost of efforts being put in?
·
Is
there a better or more efficient way of doing this?
·
What
if we stop doing this altogether?
Kartar may increase the number of buffaloes from 20 to 50. He
might feel superior to the person who has lesser number of buffaloes. In the
end, the buffaloes are not likely to survive on milk alone. They might end up
being malnourished and meet a premature death.
At our workplace too it is common to see a race between
managers who try to give more and more unproductive work to their teams. The
team engaged in such work end up like Kartar’s buffaloes.
Kartar needs to find ways to sell his milk. He needs to
market his produce effectively and add value to the milk produced by his
buffaloes. His marketing skills can help in finding customers who are willing to
pay him for the milk.
Similarly, a good manager should be able to sell the work of
his team to the customer or the top management. It is only by doing so that he
can add value.
Kartar needs to spend a portion of his profits towards
providing better fodder to his buffaloes. He needs to provide them with better
amenities. It is only by doing so that he can expect the buffaloes to be
productive.
Managers need to learn the importance of rewards. Creating a
congenial environment is vital to keep the team in a high state of motivation.
There is a poster that I saw ankit 20 differences between managers and b leaders. Managers do BAU work...and expect their teams to work like uninspiring lemmings while leaders do inspiring outcome based work. History and even our daily lives is replete with examples. Nice article sir. Agree with you but worth an inserted caveat. Don't mind......
ReplyDeleteI completely agree
DeleteAny work has an inward element and an outward element. In Physics a centripetal and a centrifugal force . Both need to be in balance . Inward being the planning and processes . The outward bring the purpose and objectives . And with the passage of time these need constant upgrades lest one of these forces either outpaces or slows the other . Leadership is all about keeping these balanced .
ReplyDeleteA different perspective. Quite relevant in several ways.
DeleteSir, yet another masterpiece of your work on management, Well articulated. You have summarised well the reality of the corporate world today... food for thought...
ReplyDeleteThanks Velu. It was a casual discussion over coffee that triggered the thought
DeleteBeautiful article Sir. Very interesting.
ReplyDeleteRgds,
Thamo
Thanks Thamo.
DeleteBeautiful article Sir. Very interesting.
ReplyDeleteRgds,
Thamo
It's a wonderful description of hard work with end result being zero productivity because the purpose of hard work was not clearly defined. It is very well correlated to an ineffective manager who can make his team work hard enough, but he is not able to highlight or sell it for its value of hard work.
ReplyDeleteFood for good thought as to how to improve on my marketing strategy.
Thank you Gurinder. Well articulated.
Delete